SEO – Whoever promises you the first page on google search is a crook!
That’s because they aren’t telling you the whole story. Your site can be on the first page, the first week or second week, but are you there for months together? After initial SEO setup, unless you constantly work on updating your site with relevant and quality content, external links, etc. you are not guaranteed the first page.
What if your competitors do SEO too? You just won’t be guaranteed the prime first page. It’s simply the laws of nature, if everyone does what you do, you loose your competitive edge and you are ALL at the starting line all over again.
SEO has many advantages, but if you want to benefit from it, you should understand that it’s a long term commitment. It involves parsing through analytics to understand which keywords get the most conversion (leads to customer conversion) and tweaking keywords, website content, links, etc. on an on-going basis.
No one can promise you the first page for months together, but if done right, you could be on the first page on and off and take advantage of your newly discovered leads.
