Educate! Lather! Repeat!
Marketing a never before done product/service? Don’t forget the mantra! – Educate! Lather! Repeat!
If you are offering a product or a service which requires people to change their habits, then their first resistance is through the ‘why?’ question. For this you need to educate the consumer on features and benefits of your product.
Ever wondered why those ‘As-seen-on-TV’ products spend hours educating you on the benefits of the product? It’s all about education, deep education.
Besides, these Ads don’t educate you once and leave, they keep repeating it over and over again. Ever wonder why that is the case? Research has shown that on average people need to see an Ad 27 times before they will recognize the product.
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